YOUR CALIFORNIA PRIVACY RIGHTS
TYPES OF INFORMATION WE COLLECT
Overview. The information we gather generally falls into one of two categories: (1) information (for example, your name and address) that you voluntarily supply when you register with our Service, initiate transactions on or through the Service (such as buying products or services through the Service), or when you participate in the features we offer through the Service (such as comments posted on a blog, discussion group, or other social networking features on the Service), and (2) information gathered on usage patterns and preferences as visitors navigate through our Service. In some cases, one of our agents or Affiliates may collect the information on our behalf. Third party Service Providers (as defined below) that provide all or some of the services available through this Service also may be gathering the same kinds of information.
Registration Information. To make use of certain features available through this Service (such as to receive email newsletters, to post a classified ad, or to participate in some social networking features) you may need to register and to provide certain information as part of the registration process. (If permitted by this Service, you may be able to bypass some of the steps within the registration process by using your user name and password associated with your account on certain specified social networking sites when you register for our Service, but you will still have to complete the registration process after entering that information.) We or our Service Providers may also ask for information from you if you buy products or services or conduct other transactions via our Service. (We may ask, for example, for your name, email address, sex, age, zip code or credit card number, and we might request information on your interest in sports, personal finance, the performing arts, and the like.) The information you supply will help us to offer you more personalized features, to tailor our Service to your interests and make them more useful to you, and also may be used in the processing of e-commerce transactions. In addition, our Service Providers may provide us with additional personal information about you that you provide to them through your separate accounts with them as described in their own privacy statements.
The more you tell us about yourself, the more value we can offer you. Supplying such information is entirely voluntary. But if you don’t supply the information we request, we may be unable to provide you with services we make available to other users of our Service. For instance, we can’t send you email alerting you to a new service we’re offering, or breaking news that may interest you, if you don’t tell us what you’re interested in and give us your email address.
Contests and Other Promotions. From time to time, we may offer contests, sweepstakes or other promotions via our Service. If you enter one of these contests, sweepstakes or promotions, you’ll have to provide information about yourself (such as your name, address, telephone number and email address) so that we can administer and operate the contest, sweepstakes, or promotion (including contacting you if you win, fulfilling a prize, and publishing a winners’ list). If you don’t want us to collect the information requested in the registration form or to provide it to any of our Affiliates, Service Providers and co-sponsor(s) as described below, please do not enter the contest, sweepstakes or promotion.
Additional personal information may unintentionally be collected if such information is provided in video, recording, photographs, etc. that you submit. Personal information included in a video, recording, photograph, etc. is by its nature available to the general public and you should not submit videos, recordings or photographs if you desire to keep any of the content private; and we are not responsible for the use or misuse of such content by any third party.
Email Newsletters. We may also offer you the opportunity to subscribe to email newsletters that we make available through the Service. If you have opted to receive a particular newsletter, you may always unsubscribe later if you decide not to receive further mailings of the newsletter from us.
Cookies. To help make our sites more responsive to the needs and interests of our visitors, we keep track of the pages visited by our users by placing a cookie, a small entry in a text file, on your hard drive. Our advertisers and Service Providers may also assign their own cookies to your browser, which is a process that we don’t control.
Mobile Applications and Location-Based Information. Our Service may have the ability to use your geographic location to deliver content, services, and advertising tailored to your location. If you choose to enable our Service to use your location information, then that information will be stored and used to deliver content, services, and advertising tailored to your location. Also, when you use a mobile device or browser to access our Service, then your device and/or your browser may automatically collect and/or transmit your device’s unique identifier, IP address, location information, device make/model, wireless provider, and related information to us and our Service Providers. We and our Service Providers may use this information to deliver content, services, and advertising tailored to your location.
Data Collected in Connection with Ad Serving and Targeting. We use third-party Service Providers, such as ad networks, to serve advertising to you when you use our Service or use other sites or applications. These Service Providers may use information about your activities while you navigate through and use this Service and other web sites and applications (and that the Service Providers collect through cookies) to provide you with advertisements about products and services that they think may be of interest to you. The information used by these Service Providers for these purposes generally does not identify you personally (in other words, the Service Providers are not usually using your name, address, email address, or phone number for these purposes, although they may use your IP address, your geographic location, or your device’s unique identifier). You can learn more about such data collection practices (http://madisonstationantiques.com), and/or opt out of any use by our Service Providers’ of cookies to tailor advertising to your interests.